Co-CEO and President
Kristi Ross is the co-CEO and president of tastytrade ("tastytrade"), the most-watched online financial network making finance fun and actionable. tastytrade recently launched a new brokerage firm, tastyworks. The collective offering focuses on empowering the do-it-yourself investor to engage more with their finances, through the unique combination of content, technology and fees. Ms. Ross also co-hosts the show Bootstrapping in America, where she interviews innovative entrepreneurs. Previously, Ms. Ross was the CFO of thinkorswim Group as a private company where she led numerous mergers, acquisitions and integration. thinkorswim sold to TD Ameritrade for $750M in 2009. Prior to thinkorswim, Ms. Ross was CFO of Automated Trading Desk Specialists, a stock specialist on the Chicago Stock Exchange. Ms. Ross started her career in public accounting, specializing in financial services industry clientele including individual traders, proprietary, market makers, specialists, discount brokerage and advisory firms and has been in and around the trading business for more than 25 years.