Ned Davis has been professionally involved with the stock market for more than 50 years, and is the senior investment strategist for Ned Davis Research, Inc. (NDR), which he founded in 1980. He espouses a disciplined strategy of following the weight of objective indicator evidence. Mr. Davis believes successful investing requires risk management, with the focus of his research dedicated to avoiding major mistakes, cutting losses short, and letting profits run. He is the author of Being Right or Making Money and The Triumph of Contrarian Investing. NDR is based in Venice, Florida, and has more than 900 institutional clients in over 41 countries. It produces many sentiment indicators warning investors to be wary at crowd extremes while helping them to be open-minded about potential trend changes and macro pressures.